Log 01: I Do (still) Love Little Things!

And we’re off! We have received several delighted responses (one exclaiming, “YAY! I do love little things :)”) to our project announcement, which means it’s time to gather and mail out the little things. Recently, Tanit wrote in an e-mail, “It’s kind of scary when you put something out there and try it and actually get a response.” Very true. Exciting times are upon us!

I’m really looking forward to seeing whether or not a physical and tangible element attracts a different audience and hopefully, this social experiment will provide some insight into how a mostly virtual brand (and its audience) may market and exist offline. How will the real world and the virtual world interact, or remain distinct?

I’ve also recruited a few friends from around the nation (and globe!) to post signs, and it will be interesting to see which city is the most trusting of cryptic, hand-written invitations…

- Meredith