The Nitty Gritty: Brand coup Notes to Self PART 1

From:    Tanit

Subject:     Brand Coup notes to self Part

Date:     December 28, 2009 1:37:59 PM EST

To:     Tanit

I’m thinking about those guys who re-created the Burger King face and then sold it back to BK.  Create a image that a brand never had before but then can’t live without.  Like the ball headed Jack-in-the Box.

Or, bring the brand to a new audience where the brand perhaps takes on talismanic proportions greater than the object the brand stands for.

How else…?

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