The Nitty Gritty: Shaping the Shoot

From: Tanit Sakakini
To: Amanda Sonnenfeld, Brian Burkhardt
Date: September 20, 2009 4:33:21 PM EDT
Subject: Brand for Look Book - Sand County Shoot

Hi, you two.  I was talking with Monique, one of the producers, yesterday, about how we’re gonna try and shape this into a Look Book that demonstrates our abilities - as well as make some great art out of it.

Monique pointed out that it would be ideal if we could have a consistent brand appear in this shoot.  Not that everyone’s wearing it or that it’s at all pervasive.  But having it as a component will help us do a version of the Look Book that shows we can work with this.

Brian, we’ll be doing this for the jewelry, but I think having a wardrobe element would be very helpful.  I don’t want this to hugely affect our vision or the direction this has been going in.  But please think about it - it will give us something to approach that specific brand with and show them what we did, as well as make other brands jealous.  ;)

Ideas:

Could it be old Levi’s that some of the models are using in different ways?  Maybe we do strange things with them.  Anyway, this would support the idea of re-using things.