The Nitty Gritty: Oneliner. What’s Nightjar?

From: Trevor Morrow

To: Tanit Sakakini

Date: September 23, 2009 6:25:43 PM EDT

Subject: One line for FB

Hi Tanit,

In my opinion, the line that is there now (“We make indie-quality arts and entertainment for our clients, with our audience. Get involved.”) is to the point and explains clearly what we do (although the language/coolness factor/fact that we are an agency may be missing).

Here are a few other ways it could read:

“We’re a (adjective here) creative agency that makes indie-quality art and entertainment for our clients, with our audience. Get involved.”

“We’re a creative agency. We make art and entertainment for brands - with our audience. Get involved.”

“5000 advertisements are hurled (thrown, chucked, etc.) at you every day. We’re shakin’ things up and having you help create the messages that really matter. (Get Involved.)”

These could be combined in a number of ways.

Let me know your thoughts.

Thank you,
Trevor